More expensive but for some reason

Strawberry tree honey is more expensive than other honeys as it is much more difficult to produce. In fact, its production runs from October to November during the autumn months when the possibility for bees to go around collecting nectar from flowers is reduced due to the shortening of the days and the cold that begins to increase.

In fact, the production of this honey can only take place during these colder months and if there were persistent rains, as often happens in recent years, it would be impossible to produce it. Last year, for example, was a very difficult year for the production of this honey as for about a month it rained continuously throughout the island of Sardinia and the bees were unable to work during these months.

Strawberry tree are very rare

Furthermore, this type of honey as well as being very difficult to produce is also very rare as the strawberry tree plants are still very rare in the Sardinian territory and cannot be cultivated, so we rely on the natural growth of the plant which took place over the centuries.

Each year, therefore, this production represents for Sardinian beekeepers a small part of their production and to be carried out nomadism is  needed to move the hives in the mountainous places of the island.

Corbezzolo honey has a great demand from the US because of its properties

Furthermore, the very high value of strawberry tree honey is due to the great demand that comes above all from the United States of America where this type of honey is highly appreciated and also well known also as bitter honey: the strawberry tree honey is in fact defined as bitter honey a honey which leaves a bitter aftertaste on the palate and which makes it a particular honey and not for everyone.

Finally, its chemical characteristics make it today the honey with the highest polyphenols in the world and even the official research today begins to recognize its very important characteristics as regards human health:  this is the reason why many people also begin to use it constantly during their breakfast especially with tea or milk.

Today Asphodel, the community of organic beekeepers of Sardinia, is focusing a large part of its production activity in trying to optimize and improve the production of this honey by putting together efforts and experiences as well as the skills of individual beekeepers in order to create a new market that can increase. the production and therefore the sale of this excellent product.